About the Author
My name is Fiorella Campodonico Saavedra. I am a marketing and communications professional with over 8 years of experience across agency and client-side roles in digital advertising, brand strategy, and account direction. My work has included hands-on campaign management on Meta's advertising platform, giving me a firsthand understanding of how Meta's ad targeting tools work from the advertiser's side.
That insider perspective is what drew me to this topic. Having built and managed commercial ad campaigns on platforms like Facebook and Instagram, I became curious about what users on the receiving end of those campaigns are being told about why they see the ads they see, and whether that explanation is anywhere close to the full picture.
I am currently pursuing a BA in Psychology with a Health Psychology concentration at CUNY School of Professional Studies, where this project was produced as part of COM 110: Digital Literacy.
